CSC Ends Sponsorship
CSC has announced that they will not continue sponsorship of their Pro-Tour team for next year. They are fully committed to supporting the team through the end of this year. This is the latest of several major sponsors to withdraw from the cycling industry. T-Mobile, Adidas, and Discovery Channel all ended their sponsorships of major teams last year. There was no talk about doping as the reason for the decision. I believe this to be a financial decision only. Every year, a company has to evaluate the effectiveness and cost to return relationships of their advertising dollars. It seems that cycling didn’t make it over the hurdle needed to renew sponsorship. Let’s just hope that other companies are waiting to jump in on the sponsorship of this team. Team CSC is a top notch squad that is fun to watch.
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